Indeed. Where are the "Death by smoking! It will kill someone you know!!" or "Car crash tragedies!!" or "Cancer, hunger, and disease other than the Swine Flu are sweeping the globe as we speak! No one will escape!" or the final "Old age claims yet another victim, even in USA!! Is someone you know next?" threads?
Sure, you can care about the people can die, but if you think about every one of them, you will not have time to do much else. It is not 'hollow'. It is common sense.