It would be Sweet to have like faction wars in the plot, where certain big or pivotal factions or guilds have like a battle.  They would fight and it would push along the storyline, and then change the whole Planeshift Universe, by losing or gaining certain territory for Factions/Guilds  Ex.  On Friday 6 PM, all members of ______ Faction fight the members of _____ Faction to take a piece of territory or something else important.  To have like big battles to get alot of people involved at one time.  It would bring alot of traffic to the site and get alot of people to download it.  And also to be able to buy land and houses, or to build or pay someone to build a house for you would be nice.