It always makes me laugh when someone shows their error message, which happens to contain a sentence starting with \"To fix this,...\" and then say they don\'t know what to do.
Ryguy, as yours is a system error and appears not to be related to the game, I would suggest doing what it says. The run_me_first.bat file is simply a group of DOS commands which are ran when the file is double clicked. Thus, if there was something wrong with the .bat file itself, simply nothing would happen.
You appear to be using an old Windows version, so I can\'t really help you any further (it\'s been years since I touched anything older than XP). I can guess that something is wrong with your drivers, or a part of your OS isn\'t functioning as it should be (possibly due to viruses or corruptions).