Why not just call it Elemental light 2.0? It seems to have the exact same vagueness about it. It looks to me more like people that are friends and are united by the same thing all non-guilded people are by as well as some game mechanics that allow them to have ooc chats in the guild tab. I see no reason for the creation of a guild here other than that.
Because Elemental Light 2.0 would have to be changed by a GM

Seriously though, in other words you are saying that The Awakened is not more than a copy of Elemental Light, right? Not only I'll have to disagree in that, since TA and EL differntiate in many small things, not to speak of the general story and the story yet to come, but also I'll have to say that copying a guild and slightly modifying it shouldn't be frowned upon. I wished there were more guilds like the outlaws for example, but according to you - assuming I got you right -, similar guilds wouldn't have any right to exist, unless they differentiate in enough aspects to not being seen as a copy of them. To be honest, I don't know why all the guilds should be a whole lot different from eachother, in my opinion it's the small differences, that make the multifaceted variety, which is necessary for all players to choose the right one for themselves. It's worthwile to have guilds with similar sentiments and/or purposes, but slightly different structures and management if you ask me. It's pretty much compareable to Coca Cola, Pepsi, Afri Cola, etc. It's basically the same brew, but slightly different in taste. But all of them have their right to exist, since they provide variety and appeal to different sorts of people. One may not like Pepsi, but love Coca Cola or the other way around.