since this is a roleplay focused game (allegedly) why don't we highlight the roleplay features? and, you know, attract more roleplayers. Or, like I proposed in another, almost duplicate thread, share the user created content, the fanart/fanfics, roleplays on other roleplay centric sites. There are numerous roleplay forums, forums dedicated to MUDs, MUSHs, d20s, roguelikes; hop onto those and talk about this game and all the great things going on around here.
recently I found a forum for tabletop gamers in my city. In my welcome post I talked about this game and the things I've taken part in, providing links and such. it lead to some nice discussions and meeting some interesting people, although sadly I don't know if any of them have taken the plunge.