Study of human behavioral patterns is hardly a new field. Might get controversial though, as it is not a “hard” science IMO.
+1 for the interesting part. Thanks for sharing!
PS: My favorite quote from Life of Brian:
Brian: Look, you've got it all wrong! You don't NEED to follow ME, You don't NEED to follow ANYBODY! You've got to think for your selves! You're ALL individuals!
The Crowd: Yes! We're all individuals!
Brian: You're all different!
The Crowd: Yes, we ARE all different!
Man in crowd: I'm not...
The Crowd: Sch!