We could copy the Coat of Arms idea. That\'s been public domain for the longest time. However, we wouldn\'t leave the design to just shields. Armor could have a coat on it, and those who only wear robes could wear those sandwich boards that say \"Eat at Joe\'s\", but they\'d have guild coats. It might be a little hard to identify at first, but you\'d soon learn which coats are important to your character and guild. You could put the guild info in the description to aid with guild coat identification. You\'d have to place a Heraldry expert in town to paint the signs, and abandoned guilds would have to retire their coats to ensure that new guilds can create designs. I think this would fit into the game environment. After all, the development team asks music department applicants to have a feel for medieval music.