@ Rigwyn:
Remember the Vulcans - they are unable to lie; at most they are able to exaggerate...

"Deceit" sounds a bit harsh, but "misleading" is probably matching. The current kind of Guild List shows "eternal" records, but not a current activity. Limiting the display to e.g. the last 3 months instead of the last 3 years of active members might be more honest, but also quite embarrassing (that includes some of the guilds I have members in).
See PlaneShift as a company - every company needs advertizing, and the concurrence uses "optimistic" material as well for their own ads. And it is no spoiler to say: Every statistic is as true as its constraints.