not only is it completely ridiculous to stand just outside the pvp and decline challenges while listening in on our guild event, but calling in 10 others in /tells to come kill us immediately after declining challenges.... sheesh there's so much wrong here.
Indeed.
So they should have retreated, gathered a force, then stormed the camp. I'm not sure whether that would have changed much.
Or maybe one should have sneaked up and listened, knowing that all gathered in the camp will ignore the floating name tags that OOCly betray their position... would you claim that with a straight face?
And PoC never called in support via /tell - no? I remember talking to Asonoh, when suddenly two other PoC members dropped in - purely by accident, of course. (Yes, that was that battle between PoC and Warriors shortly ago. I tried to send my guildmates away, but when they heard additional PoC members were showing up, they had no reason not to come themselves. Pot. Kettle. Black.
Sheesh.
one of the reasons planeshift is a good game is because of the high quality RP, or so i thought, but what this war has developed into shows quite well that the roleplay can be severely lacking at times, and the people involved don't even understand what's wrong with the way they're playing]
Yes, it's certainly true that there's a lack of good roleplay at work here.
Though I think your view of things is massively skewed.
E.g. I'm still waiting for an answer why killing weak players with level-150 Flying Stones is good roleplay. "Good" in both sense of the word: "Good" as in "creates a great story", and "good" as in "is fun for everyone". Currently, I think you're ignoring that question because any answer to it would make PoC look bad.
Until you either find a convincing answer to that question (or simply stop doing it), you'll be perceived as schoolyard bullies. I have spent the majority of my life participating in different forms of roleplay, and I can say you one thing: nobody wants to play with schoolyard bullies, even if they have the most brilliant roleplay ideas.
There's a better strategy: study types such as Goldfinger, Lex Luthor, or Senator Palpatine. For these figures, evil was a means, not an end, and that's why we remember their names.
Also, don't forget to be friendly and cooperative at the player level. You'll be gaining friends at the player level and still can do all kinds of evil plots at the character level. You'll even find that those "do-gooders" are quite decent people, and more than willing to let their character look bad occasionally. The best stories are those where victory and defeat alternate, anyway...
... and, whatever you do, always consider this question: will it help create a great story worth telling?