I know i'm gonna sound like a pessimist with this but i've had all luck gone bad litery so maybe that's why i'm so "whiny" ig.
* Elvicat thinks about a few people that knows how he is "you know who you are"
I"ve started a business in the last 5 months, I live in a town of maybe 4000, 100 KM to the next town of similar population. There is heavy government money in town to drive economics which may not be available in your area.
My marketing strategy was simple. design a clean easily identifiable logo, print business cards (I know this costs some, first batch I did at home) , and go knock on doors, make my face known, present your self as a option to call on. I made sure I hit all the business, town run buildings, try presenting your self as a "sub contractor" (sorry I'm in Construction) to business as an option to hiring full time tech support. Also ask if the business will keep several cards of yours to give out if they hear of others who need work done.
I'm an Electrician and already I have enough work ... in fact I end up working 9-10 hrs most days with paper work, estimating, ordering, and accounting.
I realize your Village may be to small for this, but these are just ideas maybe this will give you an idea that will work for you.
Well can't say much on this except it's similair to what i've done in the past with litle to no luck, i don't really know how many people there are in this reagion but i'm thinking 1000-2000, so it's a small area in population but i have a large buisness radius that i normaly work in say... 60-70km in all directions.
Also i did make a "buisness card" out of an ad i once had in a local newspaper heh still have it around, i usualy gave those to new people i've visited.
I like Ench's ideas, a good simple logo, that will look simple but stand out. Also I think that knocking on people's doors is more friendlier and more professional, than placing flyers in a letter box.
Also is there any community notice boards around? You could place poster on them to get some publicity. You'd be surprised at how many people will read them, always leave a rip off contact details thing at the bottom.
Do you have a sign out front of your business? If not get artistic find some wood and find someone with an old real estate sign and cut out letters and put in place.
Is it possible to get a more simple web address for your website. It does seem a little tricky to remember.
Well i'm not about to change that logo i have on the sight now, managed to get it together with a logo program in the past and the current one on the site is version 2, changed font and minor changes to the overall design so it didn't costs me anything also it's been used in my newspaper ads that i've had to discontinue cause of the money issues.
No comunity notice boards that i know of anyway except some boards in food shops in the next city that i've used so much that i doubt they like me anymore heh...
I do have a simple sign outside my place but i'm sorta in the "backwaters" of my village so not many people drive by it except maybe in the summer and then i have even less costumers
The url is what i got from my ISP where i have the site atm, i could have removed the multi.fi part BUT it got a litle too expensive for me to handle when i set it up
Google Adwords is quite a "risky" service. Its optimization requires a lot of experience, and of course Google is interested in its fees - so competing companies may have to rise their payment for good keywords to be listed at all. Furthermore, visitors may avoid obviously sponsored search results. Free-of-charge SEO is even more complicated, though. It still mostly relies on backlinks to your website. A network of pages with really unique content matched with important keywords (Google Webmaster Tools can help discovering valuable combinations) can pull you onto the first page, but requires experience too.
Think i've used the webmasters tools sometime when i've added searchwords to my site.
I wish I could help, I looked for a "craigslist" there but it is not used like it is in the states (http://helsinki.en.craigslist.fi/) ...here it actually is legit to find jobs/computer parts there...
I'm sure your company is viable, if only people would know about it....I do like the idea of getting in the car and traveling around with business cards and flyers on your company, in your village and all of the nearby villages...maybe that is too old fashioned, but I like the idea....
EDIT: just noticed that you said it's not the right thing to do now, drive all over creation to advertise...
Well i should say that i've done it a litle too much to be honest and the farther i go from the village the less likly someone will phone me for my services oh and optop of that, someone has in the last months started up a computer shop in the city near here grr so that just made it worse
Google Adwords is indeed something you would have to put some thought in of course. But if you only do it locally that will most of the time mean there is no competition (= almost no costs, and you can set a maximum ammount anyway). As Ligh pointed out it is indeed something people may not click on, but if you're else not shown on the top four results or at least the first page people will otherwise not find you anyway.
On another note: If you are able you might want to try looking for a (parttime) job. Just a couple hours or maybe one day per week might really help you while you cross the gap between this moment and one where youre company is doing better again. Since it might take some time to build up a bigger group of customers it might help to be less dependend on your firm for a while. I don't know if it's possible in your situation but if it is this would hopefully help.
Also: if you can think of something it can be good to sent current customers and recent customers something (assuming you know their adresses). This can be a card wishing them a happy holiday (if anything noticable is comming up, like eastern I believe). This will make them think of your film again and help you keep those. It is also something people are likely to talk about to friend much more then when getting a flyer because they usually like it. So you get much more attention while having to distribute less letters, flyers or what have you.
Google adwords proberly won't work for me so i'll have to skip that alltogether.
About a part time job, done that been there found nothing, it's really dead in these areas right now, if it's not one thing it's another nice place i live in eh?
That about cards 'n stuff won't work because i'd need money and i don't have much not even for food sorry to say :S
When there are no other avenues available, you photocopy flyers and stick them on cars, in slots, wherever. You might laugh, but it works.
Hm i think i tried something like this last summer but i asked if i could do it and the organizers of a big place said no so i placed my car where it was vissible and put alot of fliers and rip of fliers on it heh, no luck tho.
Thanks all for the suggestions, maybe i can get something out of all this but with my slow thinkin it'll take atleast a year