politics, fighting, book worming ... there are some choices you need to make, the very soil of your guild.
You need to decide what you want your guild to be.
this is a very general stereo type, and is intended to be. you need a common \"way to play\" a purpose for devoting your time to online gaming
examples:
-A fighting guild (most guilds, ones that come t mind are IT, and mirth)
a fighting guild isn\'t necisaily a group of hard core hack and slashers, but rather people who play to \'adventure\' or to gain power, they enjoy the thrill of the hunt and conquoring objectives.
-scholar\'s guild(most notably, the knowledge seekers, and perhaps my guild, the Arcane-Order)
A scholar\'s guild is one who\'s more leaned towards sitting back, (not always RP!) doing something \"out of the ordinary\". these kinds are harder to put a abel and even \"scholar\" may not be precise,
(if you can tell i\'m coming to more conclusions as i write this)
so perhaps there are two guides of guilds, ordinary, and oddity.
neither are better than the other, its just a different style of play.
oh and your prolly stuck on the idea that an \'oddity\' guild is rp only, a good idea of one thats not so strict RP would perhaps be a casino guild, or ... a crafting guild (kudos to the late bloodcaw inc.

)
alright with that premise done, now you decide what you want to do, the possibilities are endless. post a unique idea and see if we can give you more ideas.