Let's all calm down. New board, hopefully new beginnings for other things too.
OOC shouting should be cut to a very bare minimum. OOC /say, if used sparingly, is fine. I don't have the exact logs of some messages you guys may be referring to so I can't offer alternative suggestions, but if something requires an OOC explanation one should try very hard to make it work In-Character first, with only a sentance or two of OOC brackets for clarification. For example, typing out the exact URL of the Settings page from the site is unnecessary. Players can't cut-and-paste from the game client, and it's a very simple matter to find that page from the main site anyway. You can explain a lot to new players without resorting to OOC text at all, too.
I'm just wondering at the frequency of use for these shortcuts. One of my personal concerns is that too much pre-typed and repeated text creates a robotic, impersonal character that plays too much like an NPC instead of a warm-blooded player.
*edit* Zanzibar made a good point - since you can use $target in shortcuts, send OOC tells - that's what the command is for anyway. So explain something IC, then target the player and click the shortcut for an OOC elaboration. It should be flawless.