Guilds that recruit new arrived players into their ranks find more difficulty than others, in order to ensure that all their members behave as they're meant to. This guild is no exception.
I managed to talk to Herah, through a /tell, precisely due to that. I spotted a weird confusion that some of the guild members had (thanks to a /who I found out they were newly recruited, or at least, not ranked inside the guild structure) mainly related to an OOC/IC chaotic mixing.
Doing the same /who, but searching for the entire guild, I was able to find who was its leader. Herah.
To my surprise, my comments were well recieved, and I appreciated concern in the leader's reaction. That was a good sign to me.
I sporadically talked again, the next couple of days, and I saw the honest purpose of improving coming from the guild leader. Later on, I knew that Herah was, in fact, a person that I thought was gone already. One of those players that you try to help, and then are gone; but, this time, this was an alt creation. An alt, that had become at that time the main character.
I don't know if I was listened to my comments about the members precisely because I was the one helping that player when he/she was new, perhaps if I had been someone else, my comments would have been less welcomed. In any case, it seemed to me that the guild leader cared about the guild, and its image. And worked for it.
Herah, you've in here, already, good recommendations. About guild history, and ranks for instance. Ranks not being just a change of title, but also a new (added or different) responsibility within the guild... Don't be obsessed with that, though. What you do in game, is far more important than improving this post on the forums. Give time to time, try always to improve yourself and those around you, and the guild structure will be polished by itself, as you go playing and evolving as a player, as all your guild does, and they all work to improve it.
It's not that I've seen how the guild roleplays, nor all of its members, nor even a few of them. I recall, though, a birthday party that Herah had at the Broken Door. Quite a group showed up in there. You can be proud of that, Herah.
This obviously doesn't prove anything regarding roleplay, but, at least, it shows that an important quantity of the ones playing the game, chose to be there, at that party. So they must like what you do or did in the game. After all, I guess that's what really matters.