Unfortunately right now there isn't a lot of content to drive players to this location. In the beginning it was really exciting because it was new, but it's really far out of the way of anything else and doesn't inspire mass visiting anymore. The way things work (and I learned this just recently) is that land areas like that are always added first, and once the maps have been found to function properly, they are filled with more material. There are folks within the Settings dep. busily working on NPCs and quests right now, which will be added within the next couple of updates. It makes sense to release things bit by bit, in a way, because otherwise we'd have to wait for ages to have an area considered "complete" - and then there may be multiple bugs to tackle afterwards instead of divisions like "map issues" and later "NPC issues" once the first have been taken care of.
