Whatever you goal is, serve a god, be evil, steal, murder, and even hugging, keep in mind that you are not alone.
If people were unhappy about your proselytism, it is because it was not interactive.
Spamming for your guild is not the way to promote it. You will only earn a bad reputaion and fill the /ignore lists of people.
By chosing a meeting, trading and crafting place, you tried to impose your role without taking into consideration the reactions of others. There is no PvP unless you accept challenges. It does not mean that you are allowed to ignore people angry at you.
There is no RP, even if you are IC, if you refuse to interact with others. So, if you state here that you are an evil RP-guild, it could help to roleplay evil instead of simply being here to annoy the greatest number of people IC and OOC.