BigFoot, did you also model the text? I understand everything else... except the text stumps me... well I have a few guesses.
Well toru, its nothing but a dark crystal font i got off teh net a while back, and i then made it a selection and cut a segment of teh background texture out , gave the text layer a outer bevel effect and a slight drop shdow and stuck a Eyecandy Glass effect under it on another layer. nothing special...
The background texture is just 4 layers of teh same texture i made in a texture programme i have called I-tex (very nice) that i then deleted parts of each layer to get teh rock crinkles and gave them an outter bevel as well. the Sand texture is just another on i made ages ago in I-Tex... a few shading gradients and a hacked old render of the Kran model (all i have left of that model now

)...
easy
oh forgot.. done in Photoshop, model done in max 3.0