I think part of the idea is that when there is stuff to show you will already have an established group of people. I admit that there is not much for guilds at the moment. But for those that stick with it and can maintain their guilds I think it will be worth it in the end.
If PlaneShift does become very popular some of these early guilds may end up with some extra status and popularity in player\'s eyes since they are the \'founding guilds\' in PS.