Sometimes it happened to me that I targeted something, and the marker appeared for only a fraction of a second, then went invisible. But the info window still displayed the title of the targeted item or NPC or character.
The command is: /target [self|clear|[prev|next] [item|npc|player|any]] (e.g.: "/target next item", "/target next npc", "/target next player", "/target clear")
It is useful to have shortcuts with keys assigned for such commands, so you can easily cycle through nearby targets.