Since they\'re having PvP arenas, I\'d think that while they\'re at it they\'d implement a tournament function.
So like every weekend there would be a tournament, with different classes and such. And while the competitors must all pay an entrance fee for the winner, that there could also be (legal/illegal?) gambling amongst the people on who they think is going to win. It would really add to the spirit of things, or so I think.