just wrote this paper, hopefully il make me pass english class
Bill Bowerman\'s Road To Olympia
Brandon Tomlinson
Ms. Owens, 3
In the early 80\'s, a compay under the guise of the greek goddes of victory, began one of the most revolutionary marketing campaigns in history. This gave birth to a wave of runners during the erra. Before Nike, the world of running was uncharted and grey, thorugh his innovative ideas, Bill Bowerman, along with his former student Phil Knight, founded Nike and received many rewards, the cmpy was startewhen Bil oun ha wth wafl ion, he cclake thpefect tunng shoe. Nike continues to change the world to this day
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Before Nie, Advertisements were ifferent, the people they targeted and featured were different. AdvertisementUsed the \"tongue -in-cheek- style that\'s smart, sassy, and smart alecky-but not too smart-alecky\"(Lowthian, 1). Another thing Nike did that was revolutonary was \"the use of the black athlete\" which at the time \"the industry was shying away from\" (lowthian, 1).. Before Nike everyone ran with Addidas, and the flat undersde shoe. Things were about to change, and there wold be great rewards for those changes.
For his iignorence and innovation. Bowerman reaped many rewards including : an award named after him, the obvious advantages of owning a company uch as Nike, and the ability to help people find there true athlete. in 2001 an award \"to recognize Bowerman\'s outstanding coaching ability (Coaching award, 1). Nike was born when \"he and Kngiht both put up $500 and made and sold 330 pairs of shoes\" (Distancerunning.com, 1) this made Bowerman larger than life.Bowerman said \"I get a big thrill out of seeing just how hard an athlete can make himself do\" which is proof that \"there was no greater joy than coaching track and field\" for bBll (coaching award, 1) These rewards where the result of thinking outside-the-box and how those ideas changed the world.
Today, aperson wearing Nike\'s product are astonished by how Nike was founded, that the same person introduced jogging to America, and pioneered in slow-motion technology. Nike shoes where first made when \"Bowerman\'s most famous creation came from his wife\'s waffle iron. Using Latex leather and glue, Bowrman constructed running shoes\" (Pesznecker, 1). in 1963 Bill Bowerman wrote the book jogging \" the book caused millions to begin jogging and ineffectstarted a running revolution in the United States of America\" (stevepre.com). Bowerman \"was also a pioneer in slow-motion vodeo, using the technology to find strengths in his runners\" (Pesznecher, 1).
Bill Bowerma\'s creative influence has inspred much of the world, whether athletic, or not. It inspires many to set there goals at a difficult level , and to raise one\'s standards. No one can say Bill Bowerman didn\'t have any effect on the world as we know it.
here be the citations
Lowthian, Michaela. \"Marketing Muscle.\" Willamette Week 10 November 1999: .
\"Bowerman, \"Bill\".\"
http://www.hickoksports.com 11 Dec. 2003 <
http://www.hickoksports.com/biograph/bowerman.shtml>
\"Bill bowerman.\" Distancetunning.com 11 Dec. 2003
Pesznecker, Scott. \"End Of a Legend.\" Daily Emerald : .
\"Bil Bowerman Coaching Award.\" nike.com 11 Dec. 2003
\"Bill Bowerman : bio.\" stevepre.com 11 Dec. 2003 <>
