I can't think of any guilds that are poorly designed (at present) that have survived a long time (more than six months), but I don't get out like I used to either.
Neither do I, but even if there aren't any ATM, this is not an effect of the current system. In fact I expect some that exist now to last for several months.
Just to be sure: "poorly designed", in the context presented here, is not limited to ranks, structure and such (which tend to be the first things to be in place, anyway). It includes, among other things, the goals, recruitment policy, RP emphasis, background and, possibly most importantly, how well everything ties in with the setting of PS. The most prominent examples are race-specific guilds (some would argue about that), but also remote kingdoms and such fall into that category. Some even survive
only because the members know each other IRL, or because the "goals" are so broad that they don't impact on the char, or keep anyone from joining. One doesn't need to go back to the days of "ELite" to find examples. And in terms of the forming period of a newbie, or an RP storyline that one follows, even a few weeks can be a long time.
Eventually they all die, but that happens to the RP guilds as well.
BUT is your conclusion that there should be a "council" that polices ONLY guild names (because any more would be difficult to do)? So if they have a good guild name, they're in? What have I missed?
Sorry to have been unclear. They were supposed to be different things. The "council" would do a proper evaluation, as it's more or less sole purpose would be to check and annotate guild applications. If no such council can be formed (likely for lack of time / acceptable players), then this cannot be put on the GM table, and so it would need to be reduced to a name check or something equally minor but still somewhat better than ATM. Even if it were to just check names, it would prevent the problems that retroactive changes create, and possibly serve as reminder to re-check the guild idea.
Edit:
@Zan: there should at least be some time (possibly months) you would have to have been ingame to be able to vote for a guild.