I think we should look at Guild naming the same way we look at naming a political party. Because (almost) every guild has members with different disciplines (most even have multiple) and so making it hard to name a guild after a profession that the guild carries out. A (average) Guild in PS is more of an organization trying to defend their goals, therefor the reference to the political party naming.
Now WHY look at it the same way as political party naming?
Well, A (normal) Political party likes to be taken seriously as do (most) guilds, So have a name that MAKES sense and gives a clue what the guild is about
Also, for many new political parties the 'best' name is already taken by and 'not so different but still not the same' other party. So they try to be creative and get over the same message with their name (maybe even a stronger message).
At last, Intimidating names, 'cool' names ect. Don't usually work for the more intellectual individuals, and an über hard to understand name may lead to a draw back of the more adventures individuals. So try to think hard about what the guild is supposed to be (If it's good you already did that, else you wouldn't create a guild

) and what kind of members it needs to attract. A good name would consist of one (perhaps 2) words, that unite the whole guild and it's beliefs/goals.
and as very last, names like "X of Y" are not original, It shows that you have something in common with another guild (the X-factor in this case

) and you try to differnce your guild with the Y-factor. To make this difference More clear leave out the 'X of' and make something better with the Y-factor.
Wooow, This might be my most smartestestest post ever
