A leader can choose to be the only one detaining the power to manipulate the information and look of the guild, but if that fails to motivate your members and your guild suffers by it, then it is wiser to just change things. Public opinion is irrelevant, as long as the guild grows / serves its purpose.
Though the names might sound incoherent, the whole guild thing sounds just like that. Which makes it consistent through its lack of coherence. The Vespers choose to worship Laanx and all her facets, it is normal that they've developed such a strange arrangement.
The reason why I've ignored the Vespers before is merely because it skipped my record. I thought it would make sense to make this note.