Maybe just little sentence long blurbs that are enough to give the character something to go on? I'll think about this a little more.
I was also thinking, that it might be good to have a way to make it easier for new players to get involved. As a new player, I might look at a guild tag and say, "Hey, that sounds cool, I wonder what that group is about." We know that we are supposed to ignore guild tags, but come on, they can be good for guiding a player to an interesting group. If I'm a new player, I might be wondering who do you go to if you want to RP and what do you say. It would be nice to be able to soften this barrier a little for new/shy/cautious players.