Well, yes, I see your point about the name/guild being ooc, but I do think that sometimes it would be more fun if you _really_ didn\'t know who someone was, until you got close enough or until they spoke, rather than just pretending you don\'t know.
Okay, I suppose I could just turn the labels off completely, but then since everyone looks the same I wouldn\'t recognise people even if I knew them and they were clearly visible (no hoods or anything), again until they spoke, so that wouldn\'t be ideal either.