Getting paid for RP'ing would be counter-productive to the setting, if even possible. How would you qualitatively define roleplaying? You can't. Unless you want a grammar parser that monitors everything every one says. Maybe penalties for the number of times people say LOL?
Speaking of economy, last I checked this game was free to play. The dev's are building a world where they want to roleplay in. In other words, they aren't driven by the number of people who log in each night because they don't get paid per account. It is their right to enforce the rules of RP'ing as they see fit, though I do hope they keep some moderation to that as people do roleplay differently. But if people don't like that choice, they are free themselves to go elsewhere. I read the rules. When I log in, I do my best to stay in character. If I don't want to be in a world were roleplaying is encouraged, I can go play another game.
I have the same problem when I play on RP servers in other games. A lot of people simply don't RP there and they kind of mess it up, though I considered them to just be annoying NPC's. They don't contribute to the game world other than to provide a source of conflict. Ignore it or move on, which may be your best solution. If a GM sees someone not staying character, ban them from chatting for a few days. Let them play, but they just can't speak in game. Kind of a global ignore.
Just my 2C. I agree that roleplaying should be a reward in itself and that getting paid for it just really can't be defined well enough to be doable.